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The Hague, March 2000
A joint statement to the Ministerial Conference on Water Security
issued by the World Water Forum CEO Panel on business and industry
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At the start of the 21st century the challenge of providing
enough clean water and adequate sanitation to meet the
needs of everyone is rightly positioned at the top of
the world agenda. With commitment and action by all sectors
of our societies, including business and industry, we
can together find the solutions for water and sanitation
in the coming years.
Recognising their role, and against the background of
the World Water Commission痴 work, eleven international
corporations from three broad sectors of business and
industry - water services, consumer products, and water
engineering and consultancy - have agreed a joint statement.
This describes the continuing contribution they can make
and the constructive role they wish to play in working
to solve pressing water issues worldwide for the future.
The statement addresses three broad areas of action:
・ supply and allocation of water
・ use of water and protection of water quality
・ developing institutions for the management of water
and highlights three further cross-cutting themes concerning
engagement within society:
・ raising public awareness
・ sharing knowledge and technology
・ building partnerships.
These form the basis for their ongoing participation in
delivering the world water vision for the 21st century.
Supply and allocation of water
Water is an economic good and its economic value should
be recognised in the allocation of scarce water resources
to competing uses. While this should not prevent people
from meeting their basic needs for water services at affordable
prices, the price for water must be set at a level that
encourages conservation and wise use.
The private sector has a growing role to play in the supply
and management of water resources. Investment by the private
sector will be critical to bridging the gap between supply
and demand for water. Effective pricing of water as a
valued resource will stimulate industry to invest time,
talent and money in the efficient supply and management
of fresh water for all.
The private sector would welcome initiatives for partnership
with multilateral financial institutions to catalyse water-related
investments in developing countries. Private water distributors
can contribute on the basis of their operating experience
and capacity to mobilise financial resources for water
and sanitation services, provided that legal, financial
and institutional frameworks are in place.
Governments have a continuing responsibility to find a
sustainable balance between ensuring affordable water
services, particularly for the poor, and mechanisms for
effective management of available water resources such
as public-private partnerships, tariff systems, guarantee
facilities, and economic and fiscal instruments.
The private sector will continue to contribute to water
saving by helping to improve distribution efficiency.
Use of water and protection of water quality
Without action by all users, demand for water will continue
to outstrip potential supply, particularly in areas of
water stress. However, there is vast scope to reduce rates
of water consumption, to minimise impact on water quality
and to step up water re-use, so increasing the availability
of water.Industry has an important role to play, by ensuring
it minimises the impact of its own operations and through
engagement upstream with raw material suppliers and downstream
with consumers and other users.
Without action by all users, demand for water will continue
to outstrip potential supply, particularly in areas of
water stress. However, there is vast scope to reduce rates
of water consumption, to minimise impact on water quality
and to step up water re-use, so increasing the availability
of water.Industry has an important role to play, by ensuring
it minimises the impact of its own operations and through
engagement upstream with raw material suppliers and downstream
with consumers and other users.
The efficient use of water in manufacturing operations
is a priority for industry. Companies will continue to
invest to reduce water use and to limit their impact on
water quality through reduction in wastewater disposal
and increased recycling of water used in manufacture.
Agriculture represents by far the largest user of water.
Improving irrigation water management and reducing the
impact of agricultural practice on ground and surface
water quality must have the highest priority. Many companies
who rely on secure supplies of agricultural produce for
their raw materials are engaged in promoting sustainable
agriculture practice, in their own operations and by their
suppliers in the agricultural sector who are ultimately
responsible. Such practice, which may include the use
of new technologies, ensures that water used in agriculture
is conserved and the use of inputs is carefully controlled
to reduce the risks of water pollution.
Clean, safe water is also a key resource for the food
and drink industry - for bottled waters, for manufacturing
food and beverage products and for their preparation by
consumers. Companies will therefore contribute to continuous
improvement in the management of water resources and will
participate in educational programmes on the importance
of water conservation and the use of safe water in the
preparation of food and drink.
Domestic use of water increases with better hygiene and
rising living standards. Increasing use of household and
personal hygiene products can also have serious implications
for domestic waste water disposal. Investment in technology
development and product innovation to reduce domestic
consumption of water and to minimise the impact of product
use on water quality is a priority for the hygiene sector,
working together with consumers to change individual and
household behaviour.
Developing institutions for the management of water
The development of Integrated Water Resource Management
projects in river basins and catchment regions, is an
important institutional innovation that should be exploited
widely. Companies accept their shared responsibility to
participate as stakeholders, to support measures for drought
alleviation and flood control and to function as efficient
managers of water addressing opportunities for re-use
of water and wastewater.
Decision-making on investment in the supply and management
of the distribution of water involves many stakeholders.
In developing countries women play a pivotal role as bearers
and users of water and as guardians of this resource.
The companies support the principle that women should
be enabled to participate fully in decision-making on
water issues and implementation of solutions at all levels.
Engagement within society
Creation of widespread awareness of the potential water
crisis and of the solutions available to meet diverse
water needs is essential if sufficient action is to be
taken. The companies will continue to contribute to this
process in their own fields of activity by educating their
own employees, by promoting action in the agricultural
sector and by informing the public about ways to reduce
water use, limit water pollution and minimise wastewater
disposal.
Existing knowledge of best practice techniques and experience
in implementing and managing water supply and distribution,
sanitation and use is substantial. Many institutions,
including those in the private sector, have developed
this expertise and can offer it to others engaged in delivering
solutions in these fields. The companies involved wish
to participate in facilitating access to and transfer
of best practice on a continuing basis, where appropriate
through such mechanisms as the World Water Council and
the Global Water Partnership.
The companies represented - from water services, consumer
products, and water engineering and consultancy - welcome
partnerships with governments and civil society that promote
and facilitate the effective management of fresh water
and sanitation. They accept this as the core building
block for a future where all our societies enjoy sustainable
and equitable access to sufficient water to meet their
needs.
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| Finally,
we would like to challenge the Framework for Action, the
World water Council, and the World Water Commission to
commit to us and to our initiative. In order to enable
the "Water Front" to be effective the support,
energy and commitment of Governments and Individuals and
all groups is necessary. We need the twenty-three regions
to fulfil their obligations to the global community in
pledging their support to us. We need their dedication
to our cause if we are to reach all members of the younger
generation. Help us to realise our Vision through the
implementation of this Action Plan. |
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March
2000
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| Coordinated by EMF
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